Stony Brook University Business Management

Young-Won Ha is a Leading Professor at SUNY Korea. He received his LL.B. from Seoul National University and earned an MBA and a Ph.D. in Marketing from the University of Chicago Booth School of Business. He began his academic career as an assistant professor at Rutgers University and later served on the faculty of Sogang University from 1989 to 2020.

Dr. Ha served as Dean of the Graduate School of Business Administration at Sogang University (2005–2007) and later as Dean of the School of Business Innovation at Taejae University. He has also served as President of the Korean Society of Consumer Studies and President of the Korean Marketing Association. In addition, he served as Chairman of the Board of Directors of Samsung Card and SK Networks and as an independent director of Hyosung Inc. He currently serves as an independent director of LX Hausys.

His research focuses on consumer decision-making, cultural influences on consumer behavior, and the interaction between advertising and product experience. His work has appeared in leading journals including Psychological Review, Journal of Consumer Research, and Journal of International Marketing. His teaching interests include Principles of Marketing, Consumer Behavior, Marketing Management, and Behavioral Economics.