On April 9, the Business Department had the honor of hosting Mr. Sooho Kim, Marketing Director of Monster Energy Korea, for a special lecture titled "Monster Energy: Strategies for Growth and Future Prospects."
The event marked a significant milestone, achieving the highest attendance in the department's history for a guest lecture, with approximately 100 students, faculty, and staff in attendance. Mr. Kim shared valuable insights into Monster Energy’s marketing strategies, brand positioning, and future plans, sparking great interest and engagement from the audience.