Stony Brook University Business Management

On October 24, BM students visited the NAVER 1784 Building—NAVER’s next-generation headquarters located in Seongnam, Korea. Named after the year the Industrial Revolution began, the 1784 Building serves as a living testbed for cutting-edge technologies, including AI-based robotics, autonomous delivery systems, digital twins, and integrated smart-office environments.

A total of 13 BM students participated in the tour, joined by two BM faculty members. During the visit, students explored key facilities and learned how NAVER applies technological innovation to its daily operations, workforce experience, and corporate culture. Interactive demonstrations and guided briefings provided valuable insights into future-oriented business strategies and AI-driven office models.

The department expects this experience to broaden students’ perspectives on digital transformation within the global business landscape. Students shared positive feedback, noting that the tour inspired them to consider emerging trends in management, technology, and innovation.