Young-Won Ha is a Leading Professor at SUNY Korea. He earned his BA from Seoul National University and received his MBA and Ph.D. in marketing at the University of Chicago, Graduate School of Business (currently Chicago Booth School of Business). Professor Ha’s research has been published in top-tier academic journals including the Journal of Consumer Research, Marketing Letters, Psychological Review, and the Journal of Experimental Psychology: Learning, Memory & Cognition. He also received a total of five best paper awards from the Korean Society of Consumer Studies and the Korean Marketing Association.
His teaching interests include courses in Consumer Behavior, Marketing Management, Consumer Decision Making, and Brand Management. He received the best teaching awards three times when he served as Professor of Marketing at Sogang University.