Dae Ryun Chang is a Leading Professor at SUNY Korea. He spent 35 years as Professor of Marketing at Yonsei School of Business. He received his Doctorate from Harvard University, his MBA from Columbia University, and his BCom from the University of British Columbia. A former Dean of the Graduate School of International Studies at Yonsei University, he has held visiting faculty appointments at Helsinki School of Economics, Hong Kong University of Science & Technology, Australian National University, Singapore Management University, Nanyang Technology University, and was a Visiting Scholar at Columbia University, University of Vienna and University of St. Andrews. His research interests lie in integrated brand communication including film narrative effects, and corporate social responsibility, with publications in Management Science, Journal of Marketing, Psychology & Marketing, the Journal of Product Innovation Management, and Journal of Business Research. He has developed 7 Massive Online Open Courses on the Coursera Platform with over 70,000 learners. As part of his interdisciplinary research, he also makes narrative and documentary shorts that have been screened at international film festivals.